market+survey

The research process started with a random selection of 50 participants of different ages from the consumer base. 21 of them were male and 29 were female. The materials used to gather information in this study were sample healthy samosas and questionnaires. The research design was within, where similar variables were used on every participant. The participants were then asked to taste the samosa and give their reaction by completing the questionnaire. Every participant liked the samosas but in different levels; as it shown in (figure 1) 8% of the participants liked it slightly, 20% of the participants liked it very much and 72% of the participants extremely liked it.100% of the participants agreed that the samosas were healthy, 92% were willing to purchase the product with less crispiness but healthier attributes.98% agreed the packaging was good. 96% think the price’s reasonable as it indicated in (figure 2 ) This research was aimed at analysing consumer perceived innovation level of products. Judging from the results of the data collected on this study, it is safe to presume that the target market embraces healthy food products. This can be supported by the fact that all participants liked the samosa and thought it was healthy. Healthy samosas also have an advantage over regular samosas because they have no cholesterol and are less oily
 * Method**
 * Results **
 * Discussion **

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