Action+plan+for+Unit+5

**Action plan for Unit 5**
The main tasks for the 5th stage will be:

1. Complete the unfinished task from Unit 4—continuedoing experiments to estimate shelf-life.

2. Propose the final marketing plan with themarketing strategy.

2.1 Propose the final marketing plan.
 * Use the SMART principle (specific, measurable, attainable, relevant, time-base) to decide marketing objective.
 * Conduct literature review about market background of our product﻿.
 * Use the SWOT model(strength, weekness, opportunity, threaten) to do the market analysis of our product.
 * Concern the marketing mixes (people,place, price, promotion, ) for implementing the market programme
 * Finally propose the market plan with marketing strategy.

2.2 Conduct asurvey to determine customer reaction to the product.

3. Propose a product launch strategy plan andconduct a product test launch.

3.1 Propose a product launch strategy plan.
 * Targeting strategies(market, customer)
 * Timing strategies.
 * Innovation level of the product.

3.2 Conduct aproduct test launch.

(17/08/2011) || Go back to Welcome page
 * List of deliverables with an agreed time line for completion**
 * Tasks || Deliverables ||
 * 1. Complete the unfinished task from Unit 4 || Report of shelf-life determination experiment.
 * 2. Propose the final marketing plan with the marketing strategy. || Final marketing plan. (17/08/2011) ||
 * 3.1 Propose a product launch strategy plan || A proposal for product launch(23/08/2011) ||
 * 3.2 Conduct a product test launch || Poster for product launch(26/08/2011) ||